Client
Microsoft/Codegent

Category
Technology

Brief
To develop copy for a series of Bing banner ads, launched at the start of the FIFA World Cup 2014. The aim was to place Bing front of football fans' minds when it came to searching for all the latest news, fixtures and results. Not an easy task and such a noisy time in the year. The proposition is that with Bing you can instantly find what you're looking for. Travel, a universal theme, seemed appropriate for such a massive world event; a good way of getting people excited about the tournament and its exotic location. The 'road to Brazil' now becomes a month-long journey of ups, downs, twists and turns, with in-flight entertainment provided instantly by Bing. One key challenge was to be very concise and clear in the messaging and calls to action as these banners were going to be translated into other languages. 

Designers
Erwin Bayani
Nick Peasant

BING UK
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75
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BING UK

Copy for a series of travel-themed World Cup banner ads to make football fans more aware of the content they can instantly access using Bing sear Read More
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75
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Published:

Creative Fields