VIRADA AMARK - Itaú
oliver latin america
creative director Marco Giuseppe
art directors Cassio Xavier & Gustavo Jesus
copywriting Beatriz Procopio
account executive Lara de Oliveira
One of my favourite things about going to music festivals is standing still for several minutes just looking at the illustration pannels, so I used to look forward to working on something simillar, and the opportunity came to me.
Itaú Unibanco wanted their first end of year cellebration since covid-19 pandemic to have a music festival look&feel. So our team at Oliver Latin America came up with 10 posters which represented themes like "finally together", '"show your strenght" and "the stage is all yours" - the last two being references to FIFA's World Cup Qatar 2k22, and Rok in Rio 2k22, both events that Itaú sponsored during that year.
Our idea was to make every employe proud of the job they dedicated so much time and passion.
