FASHION BRAND STRATEGY
Graphic Design Degree Project
For my graduation project I create my own brand RØDFÄRG and defined its channels in the contemporary social-oriented era, especially by focusing on the 2.0 nature of marketing, and by creating a multi-channel model aimed at managing a total customer experience consistently. Here is the practical part of the project, including the website layouts (e-commerce + community) and the smartphone app layout.
H O M E P A G E
E - C O M M E R C E
M A G S E C T I O N
E V E N T S S E C T I O N
S O C I A L M E D I A L I N K S P A G E
P O S T A N D E M A I L C O N T E N T E X A M P L E S
S M A R T P H O N E A P P
