Background:
A Kuala Lumpur thrift café since 2019, offering second-hand fashion and baked goods, initially focusing on women, and evolving from a small business to curated style fashion.
Objective:
To acknowledge young adults that time after time celebrate thrift store day by collaborating with The Artisans Haven providing a handmade surprise gift box set to help the environment and raising awareness for charitable organisations.
Target Audience:
Young adult females, including college students and part-time/full-time workers aged 19 to 45.
Idea:
Handmade surprise gift box, designed for reusability. Created with a special touch for women in mind, the packaging features an illustration of a confident young woman proudly presenting a stylish hat and its matching accessories from within the box. The backdrop is adorned with flowers and plants, symbolising the enduring beauty, inner glow, and flawless style that women embrace.
