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    Ads always show the sunny side of motherhood, but rarely the serious side which is the most important one. Mothers in ad's are confident, happy a… Read More
    Ads always show the sunny side of motherhood, but rarely the serious side which is the most important one. Mothers in ad's are confident, happy and know exactly what to do and this makes real mothers feel guilty. We wanted to tell mothers that Juhayna knows that real motherhood comes with hard times and good times. By showing the story that every mother would relate to, we showed THE REAL STORY. Juhayna knows that that motherhood is not easy, but that when the long arduous journey has been completed…it's totally worth it. Read Less
    Published:
JUHAYNA CHEERING
EGYPTIAN MOTHERS
Ads always show the sunny side of motherhood, but rarely the serious side which is the most important one. Mothers in ad's are confident, happy and know exactly what to do and this makes real mothers feel guilty. We wanted to tell mothers that Juhayna knows that real motherhood comes with hard times and good times. By showing the story that every mother would relate to, we showed THE REAL STORY. 
Juhayna knows that that motherhood is not easy, but that when the long arduous journey has been completed…it's totally worth it.
Executive Creative Director: Ahmed Hafez
Associate Creative Director: May El Naggar
Senior Art Director: Ayman S.Anwar
Senior Graphic Designers: Kareem Gouda, Mahmoud Shokri
Copywriter: Abdulla Farid
3D Artist : Mahmoud Enayet

Director: Fabritzio
DOP: Leo Carbotta 

Music By: Sary Hany
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