There are two reasons as to why "JUBILEEgg", the stationary line launched from "JUBILEE" on June 2014 is named as so; the "gg" in the end is supposed to be read as "egg" including the "e" from the word "Jubilee", hinting that it is a line newly born from the company. It can also be read as an abbreviation of the following term: "get going" as well.