Empty bottle
Something Special
Something Special
We executed an entire strategy with a single image. We turned an older brand, with a classic looking bottle,
into a younger drink and a party´s best friend. But we also creating a breakthrough, showing for the first time
in the category a whisky with an empty bottle.
into a younger drink and a party´s best friend. But we also creating a breakthrough, showing for the first time
in the category a whisky with an empty bottle.
