DEGUSTATION
Logos, Visual Identity
A wine tasting stand with about 500 types of Japanese wines. A new business model that serves as a hub to connect producers from rural areas with consumers in the city, handled by himself a producer of grapes and wine. Here, you can enjoy wine naturally and pressure-free according to your own sensibilities, and discover your own taste through blind tastings, rather than through the standards based on the evaluation of others, such as sommeliers and trends.
The logo symbolically expresses the concept of the store; the free interpretation of wine and how to enjoy it without being bound by existing conventions, with streamlined shapes representing one’s individual taste through a variety of colors.
Client: Koaso Agri-Incubation
Interior design: ATMOSMITH
Art Direction: Shunpei Yokoyama Design Office
