H U N G A R I A N P A P R I K A
packaging design 2013
Hungarian Paprika has a very special package design in order to avoid packaging style from the grocery shops. The emblem has a classy, illustrative style that expresses the tradition of paprika in Hungary. In the typography there is a ligature that implies the shape of paprika. The other part of the package design has a playful method, the details of the logo create a nice pattern that decorates the boxes. The two flavours have two different colours, white and red, so we can easily make a difference between them. This way the red package is hot and the white is delicate.