Simply Sammy is a Las Vegas small business specializing in personalized handmade cards and invitations. Their target audience is women ages 20-35 who are getting married, having kids, and planning parties. Simply Sammy wanted their visual identity to communicate professionalism without drifting away from their friendly handmade aesthetic. They wanted to be able to update the website with new work themselves, so a WordPress theme was selected and customized to meet their needs.