Add to Collection
About

About

In an effort to rethink their brand, AIDS Walk Portland approached us to develop a hopeful, upbeat identity & campaign. - Avant Gerard
Published:
CLIENT: AIDS WALK PORTLAND
ASSIGNMENT: IDENTITY & CAMPAIGN
 
In an effort to rethink their brand, AIDS Walk Portland approached us to develop a hopeful, upbeat identity.
 
The logo’s bright colors represent the diverse AIDS Walk Portland community, with letterforms standing tall on each others’ shoulders.
 
Using that foundation, we crafted a campaign that emphasizes the casual, outdoor fun of the event. Out-of-home, print, and online materials were created.