TKE Sweetheart Invitation
Interview Invitation & Poster
Project Info
Tau Kappa Epsilon Tau Chi chapter asked me to make this flyer for them for their TKE Sweetheart campaign in early 2011.

My research into the subject left me a little empty-handed. The Sweetheart‘s job is to perform latent tasks which are mostly supportive to the chapter and not necessarily innovative. Her most important objective serves to a prominent social standing through which the chapter is represented. There‘s only one Sweetheart per chapter, so it‘s her job to represent the chapter to the whole school in an avante-guard fashion. Imagine it like being a flapper only 90 years later with the Fraternity‘s name and integrity attached.

Her stance is powerful and the light dances off every curve with such radiance that your eyes go through withdrawal whenever you look away