Ivory Yu's profile

Packaging Design | 尤惠璋果園荔枝果乾

玉荷包荔枝果乾
玉荷包荔枝果乾來自質樸且擁有自然氣息的尤惠璋果園,在第三代的經營者手中開始轉型為精緻農業,友善環境一直是果園所堅持的經營理念。致力於優化生產技術,導入顆粒選果,友善土地並且提攜後進,希望讓更多人了解農業,提高荔枝更多附加價值。復古且樸質的色系實現傳承;溫馨的手繪插畫拉近與新一輩的距離,並將荔枝插畫延伸側面,增加立體感。每荔都是來自大自然的禮物。

Dried Yuherbau Lychee comes from Yu, hui-zhang orchard, which is #rustic and narural . The third generation operators began to transform into a quality agriculture .To be friendly to the environment has always been the basic philosophy and value of the orchard. Committed to optimizing agricultural technology. Establish a selection system to clarify lychees. Be kind to the land and teach the younger generation, hope to let more people know about agriculture and increase the added value of lychees. Retro and simple color system to realize inheritance. The warm hand-drawn illustration to shorten the distance with the young people. Every lychee is a gift from nature.


尺寸:長x寬x高 =12x8x20cm
Design | Illustration___Ivory Yu
Client___尤惠璋果園 @yu_lychee_tw 
Year___2018
Packaging Design | 尤惠璋果園荔枝果乾
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Packaging Design | 尤惠璋果園荔枝果乾

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