Client: Prime Colorworks Limited - New Zealand
Project Brief: "The word 'prime' embodies the two main ideas behind our company's vision. Firstly, it represents our commitment to delivering the best quality possible, which is our ultimate goal. Secondly, it highlights our expertise in the fundamental elements of our field. By choosing the name 'Colorworks', we are emphasizing our strength and proficiency in providing top-notch solutions in the realm of colors."
One of the main requirements was to Incorporate all three primary colors (Red, Yellow, Blue) in the logo.
One of the main requirements was to Incorporate all three primary colors (Red, Yellow, Blue) in the logo.
My Approach: At Prime Colorworks, I have aimed to create a distinctive brand identity that accurately reflects their core values. Using 3 or more colors in a logo is always a challenging process and it requires careful consideration to ensure that the colors harmonize well together and are pleasing to the eye. As designers, we must also be mindful of potential printing issues that may arise when reproducing the logo.
If you look carefully, you will notice the presence of a Koru symbol within the logomark. The use of Koru gives a sense of local connection and familiarity to the brand's image. Koru is a symbol that represents both harmony and eternal movement, while also embodying powerful meanings such as new life, growth, strength, and peace. Introducing the Koru into the logo serves as a valuable asset, effectively reflecting the core values of the brand through the logomark.
