OOH Campaign Concept
Toothy Tabs
Have you ever thought of brushing your teeth without toothpaste? I have not! Toothy Tabs include natural ingredients and work just like regular toothpaste; however, chewable toothpaste sounds unusual to most consumers.
We created an appetizing out-of-home campaign to encourage those that walk on the wild side to give Toothy Tabs a shot. Each flavor uses an eyebrow-lifting headline assembled with the product. Once garnished with specific ingredients for each flavor, the compositions were photographed.
For educational purposes only. – Designed at Kutztown University of Pennsylvania.
