Collaborating with the skincare brand Biotherm, we've crafted a 15-second visual video targeting the age group of 15 to 25. The video aims to encourage everyone to join the initiative to protect the oceans.
Biotherm's "Be a Water Lover" ocean conservation campaign, which began in 2012, aligns with the concept of "Blue Beauty." This approach emphasizes creating skincare products using natural, environmentally friendly ingredients and utilizing recyclable packaging materials. Additionally, the brand closely partners with non-governmental organizations dedicated to ocean protection, actively advocating the significance of safeguarding our oceans to the world.
Central to my approach is the core concept of "how" to protect the oceans. I present concrete actions, with the text in the video stating, "Recycling isn't about what you throw away. It's about what you save." Through this message, the goal is to encourage everyone to embrace the simplest practices of waste separation and recycling, ultimately saving lives.
work in progress video (4x speed up)
Directed by Asha Lin
Jan.2021
