Vera Roasting Co., a coffee brand dedicated to providing the perfect cup of coffee, recently underwent a remarkable rebranding process, resulting in an entirely new look and feel for their brand.

The company's new branding, designed to highlight its role in creating a high-quality coffee drinking experience, is sleek and modern. 

The new packaging features an updated logo, with a deep red (to represent heart health) and black color scheme. This new look has attracted the attention of top publications across the country. ​​​​​​​

The rebranding was a huge success, receiving recognition from some of the industry's top media outlets and publications.

Entrepreneur Magazine recognizes Vera Roasting Co. as a disruptor in the coffee industry, positioning the brand as a serious player among established companies. 

Business NH commends the company's local roots and contribution to the New Hampshire economy, while NHPR showcases the success of the innovative coffee roaster on a regional level. 

And, the Portland Herald hails the brand's dedication to quality, flavor, and transparency, noting that Vera Roasting Co. is making a name for itself as a leader in the craft coffee movement. 

The As Seen In section of Vera Roasting's portfolio is a testament to the widespread recognition and success of their rebrand.

Putnam Marketing is proud to present a compelling case study on the successful launch of Vera Roasting Company's e-commerce Shopify website. Intending to increase reach and revenue, the company launched its website for its unique coffee blends - Cardio, Immunity, and Calm Blend.

Putnam Marketing was approached by Vera Roasting Company, a CBD-infused coffee brand, to help launch its new e-commerce website. The main goal was to increase organic revenue and website traffic by promoting their unique coffee blends that are infused with resveratrol.

This website also features CBD products. With a unique selling proposition of being the only coffee on the market infused with Resveratrol, the website aimed to target health-conscious coffee lovers.

The following report highlights the impressive results achieved in terms of website traffic and organic revenue since the launch.

Kate Putnam the President of Putnam Marketing are excited to showcase the success of a recent campaign with Vera Roasting Company. After being approached with the mission to increase organic revenue and website traffic, we launched an e-commerce Shopify website that provided an easy and user-friendly experience for customers.

Alongside this, we created a strong brand identity and social media strategy that generated buzz around the brand and attracted new customers.

Through the targeted use of social media promotions, email marketing, and SEO optimization, we were able to drive impressive traffic to the website, which saw a remarkable increase of 200% during the first quarter of the launch.

This ultimately led to an increase in organic revenue of 70% and a 130% increase in notes of interest. Our team will continue to work alongside Vera Roasting Company to maintain its online presence and increase revenue as we aim to drive further growth for the brand.

Post-launch of the website, our efforts were successful in driving significant traffic to the website. The website witnessed a remarkable increase in website traffic of 200% during the first quarter of the launch. 

This traffic was generated via our extensive digital marketing strategy which includes social media promotions, email marketing, and Google AdWords campaigns. Our targeted approach ensured that people interested in the health benefits of coffee were directed towards the website.

Our efforts were also successful in yielding an impressive spike in organic revenue. In the first month of the launch, Vera Roasting Company's Shopify website recorded an organic revenue of +50%.

Along with the increase in website traffic and organic revenue, we also noted a significant increase in social media engagement. By creating targeted social media campaigns, we were able to connect with customers on platforms such as Facebook, Twitter, and Instagram.

We created engaging content that showcased the unique benefits of Vera Roasting Company’s coffee blends and CBD products, which led to an 80% increase in Social Media Engagement.

Our team at Putnam Marketing recommended using Shopify as the e-commerce platform to provide a user-friendly experience for customers who wanted to order their coffee blends online. We also advised on creating a strong brand identity and social media strategy to generate buzz and attract new customers.

Our team developed several marketing tactics to launch the website, including:

We created and executed a social media campaign on Instagram and Facebook to increase the visibility of the brand. We used hashtags, influencer marketing, and user-generated content to reach a wider audience.

We developed an email marketing strategy to connect with subscribers and promote the brand's products. We also sent out newsletters announcing new blends and promotions.

We optimized Vera Roasting Company's website for search engines to increase visibility and drive more traffic to the site. This included keyword research, meta-tag optimization, and content creation.

Within the first three months of launching the e-commerce website, we saw significant improvement in several key metrics:

Organic Revenue increased by 70%

Website Traffic increased by 50%

Social Media Engagement increased by 80%

Notes of interest saw a 130% increase

The success of the e-commerce website launch is attributed to the strong overall marketing strategy which included promoting the brand through social media, targeted email campaigns, and SEO optimization.

These tactics helped increase awareness of the brand and drive customers to purchase the unique CBD-infused coffee blends which are the only coffee on the market infused with resveratrol.

Working alongside Vera Roasting Company, Putnam Marketing helped establish a strong digital presence to boost sales. The results speak for themselves, and the e-commerce website has proven to be a successful online platform for customers to buy unique coffee blends.

Our team will continue to work with Vera Roasting Company to maintain its online presence, increase revenue, and drive further growth for the brand.

​​​​​​​The original design featured white letters and a water drop with a heart in it, but the update removed the water drop and added a red heart behind the letters "r-a".

Sales of cold brew coffee jumped to $38.1 million in 2017, a 370 percent jump from the $8.1 million in sales the category saw in 2015 according to this report.

U.S. retail dollar sales of coffee and the ready-to-drink category are expected to exceed $18 billion by 2022 according to this report.

A survey conducted by the National Restaurant Association had 77 percent of respondents identify cannabis/CBD-infused drinks as the No. 1 trend in 2019.

As part of the Vera Roasting Co. marketing rebrand, we to created two new URLs and landing pages to legally sell CBD products. 

This process led to a temporary dip in website visitors and organic SEO results. However, we saw this as an opportunity to manage our CBD sales more appropriately, and create a more compelling brand experience. 

By revamping our online presence and creating a cohesive brand experience, we were able to successfully continue to attract and engage with our customers. 

We are thrilled with the successful outcome of this project, and proud of the innovative new approach we took to showcase our brand.

Calm Blend is a deliciously smooth coffee infused with nature’s most beneficial antioxidant, resveratrol, plus CBD (100% CBD, 0% THC). CBD is increasingly accepted to help relieve pain, improve sleep patterns, and reduce anxiety.

Unlike other CBD coffees that taste earthy and unpleasant, our Calm Blend has a deliciously rich aroma and an ultra-smooth flavor, like all of our coffees, and 320 milligrams of CBD per bag.

As part of the Rebrand, I designed the artwork for Vera Roasting Co.'s delivery van, which included incorporating their branding and messaging into eye-catching graphics. 

The design aimed to communicate the company's commitment to sustainability and ethical sourcing of their coffee beans, while also highlighting their unique product offerings. 

The final design was a vibrant and memorable representation of the brand and helped to increase awareness and recognition of Vera Roasting Co. among potential customers on the road.

The Merchandise I designed included golf shirts, sweatshirts, and water bottles. 

The artwork was created in a way that incorporated the brand's logo and colors in a visually appealing manner to make the product stand out. 

The goal was to make Vera Roasting Co.'s merchandise not only functional but also stylish and representative of the company's values. 

The designs were developed to create a cohesive line while still highlighting each product's unique features. 

After researching the demographics for Resveratrol, the evidence was clear that eduction would need to be talilored to the 65+ demographics.

Millenials as a whole understand what resveratrol is and it's health benefits on skin care and joint pain alleiviation.

As part of the Marketing rebrand, we are excited to introduce; Nitro Can, Mudslide Can, and Irish Cream Can.

These cans showcase modern, sleek, and eye-catching graphics and colors, reflecting our commitment to innovation and quality.