Bombay Fusion – The Food Festival, is an avenue for food lovers, connoisseurs and chefs to come live their fantasy. Exhibiting only the best hand picked food brands in India, the food festival promotes and encourages amateurs and new chefs alike. Since the concept of the festival was so different, I wanted to create an identity that was exciting and warm at the same time.

 

The elements used – a spatula, herbs, a whisk and a rolling pin are used to represent kitchen tools and ingredients used to create food. The thought was about creating wonderful food from simple elements. The colour palette, red green and yellow and colours primarily associated with food and selling.