This summer (2023) I was tasked with rolling out a full suite of creatives to welcome our newest signing to the Columbus Crew, Diego Rossi. This included a hero image, a 3D teaser, elevated signing and quote graphics, accolades, and phone wallpapers.
We wanted to lean heavily into the concept of gold, which pays homage to "La Joya" or "The Gym" of Montevideo, as well as adding in the Uruguayan sun wherever we could to reference Diego playing for the Uruguayan Men's National Team.
