Gem City Bison Brand Activation

UNLEASHING THE ENERGETIC SPIRIT

As the Bison's identity evolved into its final form, we eagerly entered the next phase: activating this vibrant summer baseball brand into the wild. The Gem City Bison, a college team based in Laramie, WY—a town infused with untamed Wild West spirit and historic significance—finds its home. Collaborating closely with the owners, we delved into the hearts of baseball fans, families, students, partners, and players. With a strong focus on cultivating lively summer vibes, we expertly brought this brand to life, ensuring that its energy resonates passionately throughout the ballpark and beyond.

BRAND ACTIVATION // PHOTOGRAPHY

Elevating the Visuals

Merchandise revenue plays a pivotal role for sports teams, and our objective was to amplify it through impactful imagery. Our initial photoshoots had a dual purpose: capturing merchandise assets for social media promotion and website communication. We meticulously crafted a clear photo direction that guided our photographers in terms of composition, shot types, prop inclusion, model posing, lighting techniques, and suitable locations to align with our brand vision. On the shoot day, we took charge to ensure comprehensive asset capture. Every detail was meticulously attended to, thoughtfully capturing angles, smiles, and gear. This strategic approach heightened professionalism and effective brand communication, successfully transforming merchandise into a robust revenue stream that nurtured and strengthened our team's identity.

Blending Brand and Imagery

As soon as the photos landed in our possession, we swiftly turned our attention to seamlessly blending the brand's identity and strategies with the captured imagery. Our aim was to skillfully showcase the vibrant lifestyle encompassed by the Bison brand and give the brand a professional look that elevates and brings more value to the brand itself.

MERCHANDISE

End-of-Season Sale: Making Every Day Count

As the final innings of the 2022 season came to an end, we bid farewell to summer's embrace. Leveraging the imagery we had at hand, we ingeniously repurposed them to spearhead an end-of-season sale. Employing a strategic blend of social media and email campaigns, we orchestrated a dynamic activation that efficiently cleared the 2022 inventory, creating a clear path for the anticipated 2023 season.

THE BOYS OF SUMMER

Celebrating On-Field Triumphs

In the quest to elevate on-field prowess, underscoring the achievements of the previous season served a dual purpose: not only did it entice top-tier talent to join the Bison Herd, but it also illuminated the positive impact of the team on the community. Through the artistry of photography and the captivating essence of the brand, we curated a dynamic montage spotlighting the season's standout performers. This visual narrative was to not only resonate with prospective players but also conveyed to the community the invigorating blend of mountain living and baseball excitement that the Gem City Bison Baseball Club brought to the forefront.

GEMCITYBISON.COM

Driving it all to the Website

In a concerted effort spanning game activations, promotional teams, vibrant social media presence, and beyond, our central objective remained constant: channeling everyone toward the website, a hub of Bison knowledge, engagement opportunities, and enticing merchandise. This dynamic approach enabled us to maintain a strong connection with our local supporters, entice prospective players, captivate potential partners, and resonate with baseball enthusiasts nationwide who cherished the Bison brand. Anchored by impactful hero imagery and engaging copy, our website transformed into a pivotal asset, delivering considerable value to our overarching strategy.

TEAM OWNERS

Stepping Into Ownership

From our collaboration with the Bison's ownership, an extraordinary opportunity emerged—our chance to turn aspirations into reality by assuming ownership ourselves. This opportunity flourished at the crossroads of our connection to the team, our profound local insights, my background as a college baseball player, and our extensive experience in professional sports. These factors harmonized, paving the way for us to take the helm and steer the course as owners and operators of the Gem City Bison.

Leveraging our extensive background, we wholeheartedly embraced this transformative journey. We spearheaded ideation, negotiations, city collaborations, and, notably, creative and marketing endeavors. This immersive experience granted us an intimate understanding of the intricacies within the summer baseball landscape, effectively merging business acumen with creative innovation for a resounding impact.

As operators, this journey not only enriched us but also empowers us to share these insights. Witnessing firsthand how creative prowess augments a brand's business potential, we firmly believe in the potency of this synergy.

Collaborative Endeavors

Armed with this profound experience, we are resolutely dedicated to engaging in collaborative partnerships with fellow teams. Our aim is to fuel their endeavors in elevating their brand presence, intensifying fan engagement, nurturing strategic alliances, and drawing in exceptional players. As the narrative of sports continues its dynamic evolution, our role as operators exponentially enhances our ability to impart transformative value to sports organizations primed for growth and success. To delve deeper into our journey and explore the possibilities, we invite you to reach out and connect.