Traditional patters are an important part of the history and culture of Uzbekistan. But the memory of them is inevitably lost if there is nowhere to meet them in a modern world.
As part of the project, we adapted the traditional patterns of Uzbekistan to the modern visual language and applied them to the machines of the Yandex Go service.
The culture of Uzbekistan is unique and multifaceted. As part of our collaboration with the Magic Camp studio team, we rethought ten ornaments from different regions.
Chrysanthemum, pomegranate, shashgul, iris and 6 more other symbols now decorate Yandex Go cars in Uzbekistan and tell people about the bright and beautiful part of the national culture — traditional Uzbek ornaments.
Made at WRS Design
Sasha Uliukina — art director and graphic designer
Alina Suleimanova — 3D design
Valeria Mitryashkina — 3D design
Anna Solonovich — design producer
Roman Lyubimov — design director
Dima Baraulin — 3d director
