@elpulento ✝ (2009-2011) was a viral experiment on Twitter, that through the creative and ironic copywriting of an anonymous character, was able to capture an audience with more than 95.000 followers, most of them chileans.
The main objective of the experiment was professional self-promotion during my time as a university student. The case received many awards and publications in major local media.¹
The project remained several months between most commented local topics in Chile. (3rd Twitter account with more mentions and 4th with most Retweets according to a study published by magazine Qué Pasa.²
Now the username changed to @camilobravo_ but still have more than +84.000 followers.
(1) El Mercurio, LUN, La Segunda, La Nación, Publimetro, Radio Horizonte, Vía X y Terra and others. (2) Research conducted between May and June 2010 by the Faculty of Journalism of Universidad Diego Portales and consulting agency, CR Communications).