Elements of the "Barken's world"

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I was tasked with dreaming up something super catchy, artsy, and totally out-of-the-box the kind of thing no other bread brand would ever even think of.

So, here's what I came up with: I've taken the route of illustrating Barken's amazing bread and pavs, all in a bid to cook up a brand image that's not just a feast for the eyes but also a ton of fun and seriously cute.

Mood board -

Imagine loaves of bread and pav that aren't just delicious but are also the canvas for a burst of creativity. That's what I've aimed for with this approach. By adding a splash of art to something as everyday as bread, we're making it an experience that's as unique as it is tasty.

It's about turning bread into a conversation starter, something that leaves an impression, and most importantly, something that no one could have seen coming from a bread brand. So, here's to breaking the mold and making bread exciting in a whole new way!