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Johnny Fellows

Packaging

Introducing the Johnny Fellows Beer
A delicious craft brew inspired by the roaring 1940s era and the architectural marvels of  New York City, specifically the iconic Empire State Building. Inspired by the vibrant city of  New York and the architectural grandeur of the iconic Empire State from the 40s, the Johnny Fellows captures the essence of a bygone era. It represents a harmonious blend of vintage charm and contemporary style, reflecting the city's rich history and timeless allure.This beer encapsulates the essence of a bygone era, exuding timeless style and sophistication.

Inspiration
The Empire State Buildings . Its majestic outline emerges from the cityscape, symbolizing the strength, ambition, and resilience of both the building and the Johnny Fellows Beer itself. The intricate details and symmetric lines pay tribute to the iconic architecture of the era, transporting the drinker to the vibrant streets of 40s New York.

Typography
Classic new york fonts evoke a sense of nostalgia, while clean lines and subtle curves add a touch of modernity. Classic font styles, with their elegant curves and confident strokes, evoke nostalgia while maintaining a contemporary appeal. The text is strategically placed to balance with the overall design, ensuring that it complements and enhances the visual aesthetic of the label.

Tone
The purpose is to embrace the rich brewing traditions of the past while offering a modern twist. The design seamlessly blends elements of the 40s with a touch of contemporary design, appealing to beer enthusiasts who appreciate timeless craftsmanship with a nod to the vibrant history of  New York City.
The color palette of this label is carefully chosen to reflect the mood and ambiance of  New York during the 1940s. Pale yellow, reminiscent of the warm glow of city lights at sunset, serves as the base color, creating a nostalgic and inviting atmosphere. Brown hues are used to accentuate the label and add depth, evoking an artisanal and urban feel.
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With the objective of embracing the rich brewing traditions of the past while infusing a modern twist, the design flawlessly integrates elements from the 1940s era with a contemporary flair. This alluring combination appeals to beer aficionados who value timeless craftsmanship and a deep appreciation for the dynamic history of New York City.




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Johnny Fellows
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