In response to the Purdey’s D&AD brief to repackage both existing product Rejuvenate and new product, Purdey’s Natural Energy, myself and two other members took inspiration from how the drink makes you feel. Its exclusive blend of ingredients means that Purdey’s really has a taste like no other and therefore is an experience like no other. Deer and fox characters are emblematic and respectively portray the feel-good and active qualities of the drink.
