originally thinking of giving a local animal shelter a new identity, I ended up creating a fictional brand. arcura is a highly modern, social and authentic company which is specialized on rehabilitating animals, as well as giving homeless animals a safe place to stay and recover themselves. specialized pet therapists lead the animals from the beginning to the end - being adopted by a qualified person or a family. the colors - green, with a hint of blue, and salmon are calming and playful at the same time. I wanted the identity to be simple and modern, and at the same time recognizable. note: this was a small project just for fun.
