targenio software digitizes end-to-end business processes and maximizes automation for global companies in the automotive, logistics, aviation, tourism and financial services industries. The product brand, which was previously successful under the umbrella of a globally active consulting and auditing company, now operates independently.

The product promise of the targenio brand describes the digitization and automation of business processes in international and usually multilingual contexts, in which processes can be mapped end-to-end within a short time across organizational boundaries.

The brand is based on the attributes of human proximity, simplicity and speed and is intended to convey a world in which the complex appears simple and (itself) feasible.

From the very beginning, the focus of the branding project was on the rapid visibility of the new product brand on the web. The goal was to convey the product promise clearly and simply in the sense of an elevator pitch. Additional content is generated via a blog, which, shared via social media, ensures regular traffic to the site.

In addition to the website, a set of documents in Word and PowerPoint was provided. The UX design of the product was also adapted in the new brand. In perspective, a major update of the UX design is coming with the next update.