Al Waleed Philanthropies’ mission is to create impact beyond borders, irrespective of gender, race or religion. With that in mind, we felt that the Metaverse, a decentralized place that is designed to reach a public beyond reach, was the perfect place to host a virtual exhibit that would reflect the power of art and culture as a tool of empowerment and integration.
We started by identifying the core drivers of the brand being in the metaverse, and the key messages they wanted to communicate. With that we crafted a manifesto as a guiding pillar for the experiences they want to host in their Decentraland space.
Art Director: Hicham AlHajj
Graphic Designer: Tasneem Abdelhalim
