Rebranding project for the Vals Fingershop brand. Founded in 2020 by Valentina Corrêa, it is Brazil's first fingershop. In 2022, the brand reached a new level with the opening of Brazil's first finger skateboard store, located in Porto Alegre. With the expansion in 2023, there was a need to change the brand's visual identity to something that could represent Vals' individuality and DNA. Its concept, "Change the Game," which has always been present, now gains more significance with the change.
Photos: Guilherme Isoppo
Skaters: Isabela Prates Duarte | Bruno Filipe
Skaters: Isabela Prates Duarte | Bruno Filipe
Motion: Tape Motion
valsfingershop.com.br
valsfingershop.com.br
