CONCEPT
The collection “CHICKS RUN” is inspired in the literal sense
by cute little chicks that fly out of the nest when they grow up.
Chicks are not only small and tiny creatures in bird families, but also a symbol of new life and hope. Taking care of them is necessary for the continuation of species and maintaining balance in nature. Chicks are an example of how caring and love can change the world. Only loving and caring birds can provide the chicks with safety, food and comfort. Similarly, only sensitive and understanding people can create a better future where warmth, light and comfort will be available to everyone.
by cute little chicks that fly out of the nest when they grow up.
Chicks are not only small and tiny creatures in bird families, but also a symbol of new life and hope. Taking care of them is necessary for the continuation of species and maintaining balance in nature. Chicks are an example of how caring and love can change the world. Only loving and caring birds can provide the chicks with safety, food and comfort. Similarly, only sensitive and understanding people can create a better future where warmth, light and comfort will be available to everyone.
TRANSFORMATION
For the consumer, the user (child) and the buyer (parent), it is important that children's furniture has a friendly image of a character, but when the child grows up, it is important for him that the furniture around him is already “not so childish” but not too ordinary. Children change their interests throughout their growing up, so this collection will please both a small child and a teenager with its aesthetics (who already wants to be “like adults").
Unique Consumer Offer: Durability + Growing up
Geometric simple shapes + contrast of hard and soft.
Geometric simple shapes + contrast of hard and soft.
"CHICKS RUN" is a children's wardrobe, bedside table, growing bed, table.
Transformation involves two chronological usage scenarios.
The first scenario
Age group : children 3 - 6 years old.
Furniture set: bed + hanging cabinet + wardrobe.
Second scenario: children 6-12 years old
Furniture set: bed + table + bedside table + wardrobe.
Transformation involves two chronological usage scenarios.
The first scenario
Age group : children 3 - 6 years old.
Furniture set: bed + hanging cabinet + wardrobe.
Second scenario: children 6-12 years old
Furniture set: bed + table + bedside table + wardrobe.
Transformation: legs (from a hanging pedestal) + the foot of the bed (which is folded) turns into a table for a student.The pedestal from the hanging becomes a bedside table.
The bed grows due to the fact that the footboard is removed and becomes larger.
The bed grows due to the fact that the footboard is removed and becomes larger.
The cabinet does not transform.
Cabinet: 1100; 600; 1200 mm.
Beds: 2100; 1000; 930 mm.
Hanging curbstones: 630; 450; 1200 mm.
Table size: 1200; 850; 1200 mm.
MATERIALS
Streamlined shape and a combination of calm shades. White wood, brass or colored edges.The legs can be striped, plain or fluffy. A combination of flat and three-dimensional parts.Soft materials that refer to little furry friends.The simple shape also allows you to use different finishes to create a range of collections.To create the image of a “friend”, the locker grew legs and hooves appeared.
designer victoria volostnykh
