The peacock logo design coupled with the words 'Be proud in the skin you're in' represents the Body Shop's key mantra to 'Look Good, and Feel Good'. The aim is to encourage the consumer to feel that natural is best and to be proud in their own skin. 

This ties in with The Katie Piper Foundation. Their aims are to help those affected by burns and scars; to make them feel happier in their own skin. 

© Florence Bryant