Light the crosswalk
Brand: Philips.
*Bacground*
South Korea, Pedestrian accidents have the highest death rate among the most OECD countries,
Mostly it happens at night, The drivers have trouble to find crosswalk
So drive fast which causes accidents.
To solve this problem, crosswalks have to be changed.
*Execution*
Light the crosswalk transforms crosswalks with light for people or cars to see the pedestrian crossing very easily. By passing the crosswalk, the power of pressure is generated with electronic energy that illuminates the light. And when people wait for the signal,
the pedestrian’s location information is sent to the GPS system of cars.
This information spread to drivers to stop overdriving.
Art directors : Myeongseok Cheon, Boreum Kim // Planner : Sungil Song
2014 Clio awards submited.
