visual identity / social campaign
The project is to contribute to solving social issues of eating vegetables for young people
within the area of graphic design through the application of semiotics theories
and persuasive communication strategies.
In addition, the research of visual languages is also accompanied to communicate with young people
by youthful, playful, active colours, forms, words and methodologies.
Besides, the project responds to the call for greater social responsibility from graphic designers.
vegetably posters / A1 size / screen printing
These are hand-pulled silkscreen print posters that printed in 2013.
The prints describe the texture of three vegetables, which are red pepper, cabbage and Brussels sprouts.
The posters printed with water-based special inks such as fluorescent, gold and silver colours.
The A1 size is compelling and impressive as the audience can be overwhelmed
by the unusual size of vegetables.
vegetably post cards / 150*105 mm / risograph printing
These are risograph printed post cards that printed in 2013.
visual books / A5 size / risograph printing
This vegetable pattern books shows new ideas about the vegetables and which represent desirable, interesting vegetables through a variation of colours, pattern images and words as a part of a campaign.
