BORG Monsberger. Shaping a system.
BORG Monsberger is a public high school in Graz that offers its students a unique selection of areas of studies. They can choose between various types of sports, arts, business and natural sciences. The school understands that every student has a unique set of abilities and interests, and therefore has to find his or her own personal path to graduation. By integrating this conceptual frame in into the school subjects and engaging in a dialogue, BORG Monsberger teachers motivate their students to see the potential in themselves and their possibilities after graduation. The goal is to have as many successful graduations as possible by supporting the personal growth and engagement of each student. This way of teaching is summed up in the slogan "Dein Weg, deine Chance",
"Your path, your chance".
"Your path, your chance".
The rebranding project allowed us to work on topics like education, community and personal growth. A school is a complex system of different interests, parties and requirements, to find a system to meet all expectations was an exciting challenge.
We created a clean and friendly design that offers room for individuality but also a strong sense of togetherness. We built on the idea of the students’ individual paths and developed a logo system that refers to these paths as colorful shapes. Each area of study has its own shape and color combination. The letters "BORG" act as a foundation for them – like a fertile ground, for the student's individual growth.
