From Fish to Fresh
A campaign from Manhattan Fish Market in Malaysia.
Manhattan Fish Market (MFM) is a restaurant chain in Malaysia that serves fish and seafood based dishes. In 2022, they planned to introduce a new menu option - Alaskan Pollock.
The client had several points they wanted to address via this campaign. Firstly, it had to be trendy and relatable. Second, it had to be outstanding enough to attract the attention of people walking by their stores.
The keywords given to us were: sexy, healthy and fun.
Despite being named Alaskan Pollock - the client preferred a tropical theme. So we went with a style inspired by Hawaii. As for the pose of the fish - we initially proposed a flat and straight fish. But it was not dynamic and eye-catching. We then chose a style that is often seen in magazines and logos - a pose where the fish is jumping out of the water.
DELIVERABLES
The approved Key Visual had to be adapted into a variety of formats - both digital and offline. This included a standee, table menu tent and digital billboard.
