LOGO DESIGN
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dysphagia | speech–language pathology | corporate identity
Logo and Corporate Identity for a doctor specialized in swallowing and speech problems. A clearly defined requirement was the inclusion of a physiologically accurate head silhouette. I had creative freedom in identifying the appropriate symbol for the core issue - swallowing. I opted for a stylized droplet shape in head's negative space which not only signifies saliva but also looks like arrow that signifies the direction of the swallowing process.
The color scheme was also clearly defined to align with the medical environment.
