After a thorough assessment we sometimes find that the initial needs of a company are much greater than was suspected. In 2012, hyper local mommy group Mommies 24/7 came to Hanabee for graphic support. After assuming the brand manager role we realized that Mommies 24/7's needed a team that would extend their brand, manage their site and create revenue strategies that will work.
While CEO, Sarah Himmelbaum, was busy creating partnerships and recruiting locations, Hanabee took over managing the websites, eNewsletters, advertiser support, overall graphics and became a trusted sounding board for the company. Since then, Mommies 247 has grown from 1 to 5 locations and has garnered over 15k members.
Hanabee created and executed strategies that made room for membership and growth by identifying revenue opportunities and creating a more robust user experience.
