We are never the same person twice. This was the problem I had to overcome in my attempt to communicate my personal identity and values as a designer. Adapted from the D&AD Make Your Mark brief, I set myself the task of demonstrating the mercurial and dynamic side of human nature using the seemingly immutable medium of print.
The copy is exactly the same in every edition in the series, to represent the constant form of the individual. It is a collection of anecdotes throughout my life coupled with some offbeat insights and reflections.
The style and form of each article changes drastically however, warping the perception and meaning of the written words with each one. In the same way our identity changes with every passing hour and situation, the message changes with every item.
The copy is exactly the same in every edition in the series, to represent the constant form of the individual. It is a collection of anecdotes throughout my life coupled with some offbeat insights and reflections.
The style and form of each article changes drastically however, warping the perception and meaning of the written words with each one. In the same way our identity changes with every passing hour and situation, the message changes with every item.
Every single word, illustration, photograph and visual element was created by myself, to stay true to the core purpose of communicating a genuine identity that is my own.
