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  • About

    About

    Visual Identity for a leather brand of handcrafted products based in Brazil.
    Published:
Pine Ax Identity

This was a very cool project I made for clients and friends that do amazing handmade things with leather.
The surnames of the leather worker is Machado Pinheiro, which translates as Ax & Pine, ergo the name of the company.
They wanted a simple and strong lettered brand and charming stationary and package, everything related
to the craft process and the idea of wood and nature. Check out some of the process and the outcome.

See the second part of the project here: Pine Trees Collection
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Photos and video by Ricardo Perini​​​​​​​​​​​​​​



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Also, follow my ongoing project about letterings and Woody's movies at
weeklywoody.com