This is the 2009 Appareal Catalog for Berne, a high-quality workwear company (similar to Carhart or Dickies) based in New Haven, Indiana. I served as Art Director and Designer on this project for my employer, http://www.oneluckyguitar.comOne Lucky Guitar. 2009 was the third year we managed the art direction, design and photography of this catalog for Berne Apparel.

Prior to desiging, we shot a lot of new images on actual construction sites with real construction workers�"a muddy, cold, and somewhat dangerous challenge, but tons of fun. The quality of the images and the reality of them is top notch. Most of all, the clothes look great on real, rugged workers rather than a bunch of phony looking models.