Effectus
redesign logotype and creating identity for accounting company
We were approached by the Norwegian marketing agency Digitelle for assistance in redesigning the logo, creating a corporate identity, and designing a website for their client - the Norwegian accounting company Effectus. The existing logo has been in use for over 10 years. The challenge was to retain the essence of the logo while making it simple and modern.
With enthusiasm, we embarked on the project. We streamlined the logo and created a minimalist icon, to which we added an image of a bookmark. This subtle detail added uniqueness and distinction to the logo, reflecting the company's focus on precise and impeccable solutions. The logo now appears contemporary and possesses distinctive features that we incorporated into the creation of the corporate identity.
Identity
In order to establish a unique company style, we utilised a bookmark icon to visually represent Effectus' services. It serves as a powerful visual metaphor for the company's services and core values. The bookmark icon became the central element of the corporate identity and is used across various mediums, including business cards, letterheads, brochures, and the website.
The color palette consists of three key colors: blue, dark blue, and beige. These colors are deliberately chosen to represent essential qualities of the Effectus brand - trustworthiness, reliability, and accuracy.Identity that we created provides easy recognition to its clients.
Website
Regarding the website design, we adapted it to meet the demands of modern technologies and user-friendliness. It fully reflects the corporate identity, providing a cohesive and professional online presence for Effectus. The website's design ensures easy navigation and quick access to information about the company's services, blog section, and articles, making it appealing to clients and enhancing their experience.
