Jugnu Campaign Design
Jugnu is a B2B ecommerce platform that seeks to uplift and empower small to medium size retailers across Pakistan using technology and innovation. Through Jugnu, retailers and Kiryana owners can enjoy access to a diverse range of products at best prices on their fingertips.
Context:
As part of the Marketing Strategy, we sought to celebrate the new year with our customers with an online discount event. The idea behind the creative was to strengthen the existing brand with a forward looking attitude to bring the consumer out of the existing retail system in to the future.
Iterating on the existing brand colour of deep purple, secondary colours were added to add depth and uplift the design to bring a modern aesthetic. The concept of show lights, combined with neon further reinforce the idea of entering a new modern age, while the construction girder reinforce an urban context.
Credits:
Creative & Art Direction
Anser Shaukat
Design & Execution
Shahzaib Khurram
