Brief: Introduce the prizes and promotions in Consomate's new presentation, the "Golden Cube", through "Tomatito", the brand character.
Concept: Create a sense of empathy between audience and brand through the character's likeable and warm personality.
Solution: Bring "Tomatito" to life by building a dynamic 3d character that faithfully interprets the character's qualities and visual personality as originally illustrated by the brand. We worked in close cooperation with the client and agency in the animation planning stage which was done over an animatic sequence in order to stay flexible and on schedule.
Concept: Create a sense of empathy between audience and brand through the character's likeable and warm personality.
Solution: Bring "Tomatito" to life by building a dynamic 3d character that faithfully interprets the character's qualities and visual personality as originally illustrated by the brand. We worked in close cooperation with the client and agency in the animation planning stage which was done over an animatic sequence in order to stay flexible and on schedule.
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El Brief: Dar a conocer a través del personaje de la marca, “Tomatito”; los premios y promociones dentro de la nueva presentación de consomate, el “Cubo Dorado".
La Premisa: A través de la personalidad dinámica y enternecedora de Tomatito, crear una empatía con el público para comunicar las promociones.
Solución: Traer a la vida a “Tomatito”, a través de un personaje 3D completamente dinámico y animable, conservando su escencia a través de una interpretación compreensiva de las características que conforman al personaje de acuerdo al arte generado por la marca. Trabajamos en equipo con el cliente planeando y revisando la animación del personaje sobre animatic para tener la mayor flexibilidad y para llegar a la meta acorde a los tiempos requeridos.
