Branding – Communications – Print – Digital
Building trust, earning love and beating the odds of a low involvement and commoditised segment
–
RedBox Storage
Spectra helped Redbox to differentiate itself in a challenging market, taking it from a commodity brand to a membership economy leader - boosting customer acqusition and retention, as well as securing a major investment following a repositioning exercise and full revamp of their communications toolkit.
Team: Spectra Design
___________________
Evergreen
Because every month is not peak season in the business of self-storage (or any other business), Spectra equipped the Redbox team with an evergreen campaign to maintain a cost-effective, yet noticeable presence on the market at all times. Completing RedBox annual campaign schedule, the evergreen campaign helped Redbox be perceived as a category-leader that stands out in a near-commodity sector.
Store Almost Anything Campaign
Designed for performance, with precise KPIs, the SAA campaign was infused with maximum stopping power, and created to boost brand awareness, while generating high-intent inquiries and speed up client sign ups. The campaign was centred around a custom-built near full size 3-D elephant in a crate, touring the city in a truck, covering all key target district including Shatin, Chai Wan, Yau Tong, Tuen Man, and Tsuen Wan.
Hong Kong Sevens
Redbox, Hong Kong leading’s and first S.A.F.E certified storage operator has been an official sponsor of the Hong Kong Sevens for three consecutive editions. To seize its fair share of the spotlight, alongside of prestigious other sponsors such as HSBC, Cathay, HKT, Coca Cola, or Carlsberg, RedBox called Spectra to the rescue. The Spectra team developed a comprehensive pre-event social media campaign, seamlessly leading into a 3-day on-site activation, and a post-event conversion programme.
Make Room for More Campaign
Designed for performance, with precise KPIs, the SAA campaign was infused with maximum stopping power, and created to boost brand awareness, while generating high-intent inquiries and speed up client sign ups. The campaign was centred around a custom-built near full size 3-D elephant in a crate, touring the city in a truck, covering all key target district including Shatin, Chai Wan, Yau Tong, Tuen Man, and Tsuen Wan.
