You Say Potato is a Jacket Potato van being set up in Manchester by an up and coming Food enthusiast. Using nothing but natural locally sourced ingredients YSP is planning on cornering the market in lunch time convenience foods that are healthy, accessible and above all easily affordable. 
 

This is the first stage of the design process. There is still work to be done and other concepts being explored. I was asked to take inspiration from the Minimalistic branding used by many Scandinavian brands. Also Americana brands such as Byron's. The client expressed an interest in also creating a more organic brush letter styled brand which I am working on currently.