During my advertising career I faced a lot of diffent tasks. They covered such spheres as preparing KVs for OOH, press, POSM and etc, video creative (viral videos, festival cases video creation, adaptations of foreign TVCs), web design, non-standard advertising and BTL.
Zwei-Meister beer KV
Development of creative concept for Zwei-Meister beer (prepaired according to Austrian recipe).
Implementing the creative concept in web design.
Berocca Print Ads
Berocca is brand of effervescent vitamins that contain various vitamin groups, minerals, etc. It is supposed to boosts person’s working capacity, both mental and physical.
My solution of visualization was to show the great genius of the past – whose brain activity was outstanding. All of them I’ve drawn with Berocca bubbles. This layouts were made for OOH and indoor placement in Moscow and other large cities of Russia.
The project was nomenated for Golden Drum Festival.
The project was nomenated for Golden Drum Festival.
Full information about the project can be found here
Bon Pari Jumble promo site
Development of web platfom conception of promo web site for Bon Pari Jumble.
"Friends Day" event by Jacobs Monarch
OOH for multichannel advertising campaign for "Friends Day" event by Jacobs Monarch in 2012.
Program of festivals included lots of activities – competitions, master classes, shows of popular singers and, of cource, coffee. Attracting people to such a big event was required development of a multi-channel advertising campaign.
Finally I developed a video case that shows the final result of event, how many people visited it and explains the mechanics of the advertising campaign.
Development of promo web site.
Finally I developed a video case that shows the final result of event, how many people visited it and explains the mechanics of the advertising campaign. It was developed as a report to the client for the campaign, the publication on the web site in the agency portfolio and headquaters.
Full information about the project can be found here
OOH layouts for educational exhibition. Client – British Counsil, the main sponsor of the exhibition.
Nokia Lumia Games promoting campaign case
Fully originated story for advertising campaign results. Task was to make a festival case for Nokia Lumia Games promoting campaign. I used the Megaman stylictics and generated,animated and made up the entire story, backgrounds, heros and all the screenplay.
Full information about the project can be found here
Elevit Advertizing Campaign
Creative idea and visualization for Elevit Advertizing Campaign. Elevit is a vitamins complex for pregnant ladies, that helps them to give birth to healthy kids. The task was to underline on which particular body systems of baby's organism Elevit effects.
Educational Games Logo
Logo and concept development for educational web platform for kids and parents by Supradin vitamins brand.
Full information about the project can be found here
Adaptation and recut of Mazda commercial for airing in Russia.
Development of launch video and event branding for new Orbit Bubblemint brand.
Branded POSM constructios for Jubilee cookies new tastes launch.
Chanel corner in shopping mall.
The task was to create Chanel activity zone in shopping mall. I created activities and draw the sketch of activity zone.
Baltic Debuts Film Festival
Creative conception for Baltic Debuts Film Festival. This festival is the start-up for young directors, that could be a push to their future career. My idea here was that it can help them to fly to the top of success in movie making industry.
Soyuzmebel creative conception
Branding of exhibition stand of Soyuzmebel. The idea was the integtaion of furniture items into a famous cartoon about Captain Vrungel. This brand was a well known soviettime company, which image began to become dull and worn-up. To relaunch the brand it needed something funny and positive, to draw attention to at the exhibition.
This cartoon was about adroitness, opportunism and showed heros in funny situations, where for more fun the furniture by Soyuzmebel was implemented
