Project Rem was born from a brief called Future Memories: the final goal was to develop a fashion-related project
able to arouse a reflection about the connection between technology, feelings and emotions.
This project explores the subject under a hybrid perspective: physical and digital techniques merge and the difference
between these two worlds completely blurs out, bringing the user in a fluid and interchanging environment.
Inspired by the Gianfranco Ferrè iconic jacket, the Rem collection
keeps some main pillars in order to stay true to the icon itself.
The collections highlights the double nature that lies behind the Future Memories concept through transformation.
To empasize this phygital nature, the communication itself plays around the concept of feelings and technology:
apps like Zepeto allow users to store - and share - memories in a personal, digital space.
