Inspired by the Gianfranco Ferrè iconic jacket, the Rem collection
keeps some main pillars in order to stay true to the icon itself.
The collections highlights the double nature that lies behind the Future Memories concept through transformation.
To empasize this phygital nature, the communication itself plays around the concept of feelings and technology:
apps like Zepeto allow users to store - and share - memories in a personal, digital space.