Caja Cusco, founded in 1988, is embarking on an unprecedented transformation, seeking a more meaningful identity. We have created a new symbol that transcends the individual to embrace community progress, and thus more appropriately conveys Caja Cusco's purpose: to be the catalyst for Peru's business and social fabric through inclusive, sustainable, and decentralized banking.
The brand's graphic system is primarily based on 'tocapus', geometric graphic motifs used in Inca textile art, crafts, and architecture. 'Tocapus' represented belonging to a community and personal identity. From a contemporary perspective, this visual tool allows for a profound connection with the rich millennia-old cultural heritage of Cusco through shapes, compositions, and colors that bring movement to the brand.
Caja Cusco consolidates its role as a leader, revitalizing a stagnant category and valuing its historical legacy with a new vision and purpose.
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