TATA CAPITAL LAUNCH TVC 2008 "Old Coin"
Tata Capital has unveiled a new brand identity,
with a promise of placing consumer satisfaction before self
Tata Capital has unveiled a new brand identity,
with a promise of placing consumer satisfaction before self
Tata Capital's new brand identity has been operational forthe last year, but this is the brand’s first TVC. The tagline adopted is,“Karein wohi jo aapke liye sahi (We only do what's right for you).” The ad istargeted at potential investors and high net worth individuals. Conceptualisedby Leo Burnett, the film was shot by Shoojit Sircar of Yahaan fame in Shimlaover a span of six days, including three days of pre-production.
The TV commercial opens on a shot of two sistersrummaging through their store room, where they find an antique coin. Excitedwith their discovery, they run across the streets to a gola (popsicle) vendor,who refuses to give them anything in exchange for the coin. A boy, who haswitnessed the incident, walks up to the girls and asks them for the coin. Hethen exchanges it for cash at a shop selling antiques and eventually gets themthe popsicles. The ad ends with the voiceover, “Isn't it nice when genuine careand financial expertise come together?”
The TV commercial opens on a shot of two sistersrummaging through their store room, where they find an antique coin. Excitedwith their discovery, they run across the streets to a gola (popsicle) vendor,who refuses to give them anything in exchange for the coin. A boy, who haswitnessed the incident, walks up to the girls and asks them for the coin. Hethen exchanges it for cash at a shop selling antiques and eventually gets themthe popsicles. The ad ends with the voiceover, “Isn't it nice when genuine careand financial expertise come together?”
